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YouGov plc is a leading international online data and analytics group, headquartered in the UK. Specialising in syndicated data products and bespoke market research, it leverages a large proprietary panel of over 26 million registered individuals globally. The company’s innovative technology platform and data science capabilities provide real-time insights into consumer opinions, brand perceptions, and cultural trends. Key offerings include BrandIndex for brand health tracking and Profiles for audience segmentation. YouGov serves a diverse client base across media, advertising, corporate, and public sectors, enabling data-driven decision-making. Its strength lies in its robust methodology, extensive panel reach, and ability to deliver actionable intelligence, making it a prominent player in the global market research industry. Listed on AIM, it has demonstrated consistent growth, expanding its geographical footprint and product portfolio.